Resting Mug

For this project, the goal was to develop a brand identity for Resting Mug, a café designed to be more than just a place to grab a cup of coffee. I aimed to create assets that authentically reflect the café's mission, values, and the welcoming atmosphere it fosters for its target audience.

Resting Mug is a space built around comfort, community, and relaxation. It's a place where guests can slow down, enjoy a warm beverage, and savor pastries in a calm, inviting environment. Whether visitors are working on a personal project, reading, or simply unwinding, the café encourages them to take their time and recharge.By prioritizing comfort and a sense of belonging, Resting Mug isn't just about coffee; it's about cultivating an environment that invites guests to rest, refresh, and be inspired.