Enjoy safe, gentle sun protection for all skin types, from babies to adults, with a commitment to sustainability.
The Challenge
How can you create brand elements for a sustainable sunscreen brand?
To create brand elements for a sustainable sunscreen, I did research on the ingredients that are used in the sunscreen. I also research ideas on what protection means and sketched out ideas to that could symbolize protection. s
What is Araw?
Araw (Ah-rao) is a sunscreen brand that uses simple ingriedients and sustainable packaging to not only keep your skin protected but it is also safe to natural bodies of water and its ecosystems.
Brand Assets
For my brand assets, I took a step away from digital work to explore a more organic approach in shaping the otter’s head. I experimented with ink droplets on paper until I found the perfect one. Once I identified the ideal design, I scanned it into the computer and fine-tuned the details. The ink droplet became a key element, appearing both as the sun in the adult sunscreen and as the otter in the baby sunscreen.
For the adult sunscreen, I aimed to make the sun as realistic as possible. To capture its dark spots and texture, I used my fingers to paint and create fingerprints, which I then incorporated into the design to produce the natural lines and shadows that make the sun feel dynamic.
Supporting Emblems
Packaging Template
